about sex, censorship, design thinking, Make it normal, post cards, solutions, Uncategorized

Uncensored: For Make it Normal

Around the world, the utmost concern of censors is the depiction of violence and sex. So we came up with a set of postcards as a part of our campaign ‘Make It Normal’ questioning India’s policy of censorship –  a constant dichotomy that we live in. While there is no dearth of ‘item songs’ objectifying women in popular media, various scenes in a film are not allowed past the filters due to “questionable content”. While age appropriate censoring should be prevalent, an adult should have full freedom to choose between  what she/he wishes to watch. There must be uniformity in the exercise of deciding what is aired and what is bleeped. Artists should be allowed to express themselves in the manner they believe will do justice to their work.

These postcards with reference to popular forms of art make consumers question their values and governmental policies that filter content, and in turn result in individuals having skewed notions about sexuality.

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