about sex, censorship, design thinking, Make it normal, post cards, solutions, Uncategorized

Uncensored: For Make it Normal

Around the world, the utmost concern of censors is the depiction of violence and sex. So we came up with a set of postcards as a part of our campaign ‘Make It Normal’ questioning India’s policy of censorship –  a constant dichotomy that we live in. While there is no dearth of ‘item songs’ objectifying women in popular media, various scenes in a film are not allowed past the filters due to “questionable content”. While age appropriate censoring should be prevalent, an adult should have full freedom to choose between  what she/he wishes to watch. There must be uniformity in the exercise of deciding what is aired and what is bleeped. Artists should be allowed to express themselves in the manner they believe will do justice to their work.

These postcards with reference to popular forms of art make consumers question their values and governmental policies that filter content, and in turn result in individuals having skewed notions about sexuality.


about sex, Make it normal, responses, sex, Sex education

Make it Normal – Youngsters Talk Sex

We invited a few of our peers and asked them to read out some general facts about sex. None of them knew what they were going to be reading. We captured their reactions on camera.

But apart from all the awkwardness and the laughter involved, there are other reasons behind the making of this video. Their reactions show that talking out loud about these topics is not the most comfortable thing to do, even though they were speaking these words before their own friends, even though these statements are facts, adults of their age should know (that is if they knew what all they were saying).

And beyond the kind people who spared time to participate, some of the ones watching this for the first time might just hear something they haven’t heard before, in a ‘more fun than biology class’ way.

But the bottom line is, why should it be so embarrassing?


about sex, Make it normal, sex, Sex education

Research, Round I

8th October 2015 : Better We Institute of Psychiatry


Our first visit was to a psychiatrist to understand the cases and the clinical way of dealing with sex education. The age group of patients ranged from 5 to 25 and were usually accompanied by their parents. The amplitude of issues varied an IT professional who refused to get married when she found out about the exact physical act of sex at the age of 28.

The psychiatrist pointed out an alarming issue of how parents allow their children to sleep with them. They would indulge in the act of sexual intercourse assuming the child is asleep. Yet a number of children do witness this and develop distorted ideas about the act and the people involved.

The first rule of treatment is to listen and understand what and how much they know. Then group discussions and one to one therapy are employed to explain the morals and responsibility that comes with sexuality.The framework also involves enabling better communication between the parents and their children.

about sex, Make it normal, sex, Sex education

System Stakeholders


The stakeholders involved in the system of sex education can be divided into three groups – facilitators, givers and receivers.

Facilitators aid communication between the giver of sex ed and the receivers of information. They generate content, suggest methods, formulate policies and design frameworks for the flow of information.

Givers are responsible for the direct dissemination of information with the receivers. Their role is to impart sex education is to impart sex education in the most effective and objective manner.

Receivers make up the general population which needs sex education.

about sex, Make it normal, sex, Sex education

Sex Needs a New Metaphor

pizza final

When we talk about sex, we’re actually talking about baseball. Confused?
Think about terms/phrases like ‘score’ or ‘getting to first base’..
It all makes sense now, doesn’t it.

Baseball has been for long used as a metaphor for sexual activity. In the following TED Talk, educator Al Vernacchio explains why this metaphor is harmful for sex education, why a better metaphor is needed; a better metaphor like pizza.

After all this is a video about sex, baseball and pizza; it’s definitely worth your while.

Inferences :

  1. Ideas about sex and the way it is spoken of are deep rooted, influenced by media and pop culture.
  2. We as a society use these terms unconsciously. We are conditioned to think of sex a sport where dominance, power play and victory play a role.
  3. Any change in a positive direction will be a gradual process through conscious efforts.
about sex, Make it normal, sex, Sex education, Sex_education

Data Days I

Over the past two weeks we devoured articles, blogs, websites, ted talks and educational videos, and tried put together everything we knew. Assimilating and analysing what we came across became our second mammoth task. Hours of indecision, arguments and discussions finally helped us put a semblance of order to the vast amount of information we had gathered.

This is what it looked like.